What is the Digital Marketing Strategy That Tracks Users Across the Web?
Technology

What is the Digital Marketing Strategy That Tracks Users Across the Web?

by HamidIqbal
written by HamidIqbal

In today’s digital world, businesses want to know their customers better. They want to understand what people like, what they search for, and what they buy online. This helps them show the right ads to the right people at the right time. One powerful digital marketing strategy that helps businesses do this is tracking users across the web.

In this blog, we will explain what this strategy is, how it works, the tools used, its benefits, and the privacy concerns that come with it. We’ll keep everything simple and easy to understand.

What Does “Tracking Users Across the Web” Mean?

When we use the internet, we visit many websites, click on different products, watch videos, and read articles. Digital marketers use special tools to track these activities. This helps them understand our interests, habits, and behavior.

How Marketers Track Users Across the Web: A Simple Guide

For example, if you look at a pair of shoes on one website, you may see ads for the same shoes or similar ones on other websites. This is not a coincidence. This happens because your online activity is being tracked. This strategy is commonly known as cross-site tracking or behavioral tracking.

How Do Marketers Track Users?

Marketers use several methods and technologies to track users across websites. The most common ones include:

1. Cookies

Cookies are small files that websites store on your browser. These files remember who you are and what you did on a website.

There are two types of cookies:

  • First-party cookies – created by the website you are visiting
  • Third-party cookies – created by other companies (like advertisers) who are tracking you across different websites

Third-party cookies help marketers know that the same person visited different websites. This allows them to show personalized ads.

2. Pixel Tracking

Pixels are tiny, invisible images added to web pages or emails. When the page or email is opened, the pixel loads and sends data back to the server. This helps track user behavior like:

  • Did the user open the email?
  • Did they visit the landing page?
  • Did they complete a purchase?

3. Browser Fingerprinting

This method collects information about your device, such as screen size, browser type, operating system, and more. Each combination is unique like a fingerprint, so marketers can track you without cookies.

4. IP Address Tracking

Every device connected to the internet has an IP address. Marketers use this to track location and repeat visits.

5. Login-Based Tracking

When you sign in to platforms like Google or Facebook, your activity can be tracked even without cookies. These platforms know your identity and can follow you across different devices.

Tools Used to Track Users Across the Web

Many tools help marketers track users. Some popular ones are:

  • Google Analytics: Tracks website traffic, user behavior, and more
  • Facebook Pixel: Helps run targeted ads on Facebook and Instagram
  • Google Ads Remarketing Tag: Tracks visitors and shows them ads later
  • Hotjar: Records how users move around a website
  • HubSpot: Tracks users and automates marketing campaigns

These tools gather useful data that businesses use to improve their marketing and make smarter decisions.

Why Do Marketers Track Users?

There are many reasons businesses track user behavior. Some of the most important ones are:

1. Personalized Advertising

Tracking helps marketers show ads based on your interests. If you searched for a laptop, you might see laptop ads on social media or news sites. This increases the chance that you will click and buy.

2. Remarketing

Sometimes people visit a website but don’t buy anything. With tracking, businesses can remind them about the product later through ads. This is called remarketing.

3. Better Customer Understanding

By tracking behavior, marketers can learn what people like, what pages they visit, and where they drop off. This helps improve websites and products.

4. Improve ROI (Return on Investment)

When marketers target the right people with the right ads, they waste less money. This means better results and more sales with lower costs.

What Are the Privacy Concerns?

While tracking helps businesses, it also raises concerns about user privacy. Many people don’t like the idea of being watched online.

1. Lack of Consent

Sometimes users are tracked without their clear permission. This can feel like a violation of privacy.

2. Data Misuse

If companies do not protect data properly, it can be stolen or misused. This is dangerous and can harm people.

3. Over-Targeting

Some users feel annoyed when they see the same ad again and again. It can feel creepy or too aggressive.

What Are the Privacy Regulations?

Governments around the world have made rules to protect user privacy. Some important ones include:

  • GDPR (General Data Protection Regulation): A European law that requires websites to get clear consent before tracking users.
  • CCPA (California Consumer Privacy Act): A U.S. law that gives users the right to know what data is collected and allows them to opt out.
  • ePrivacy Directive: Also called the Cookie Law, this regulation requires websites to inform users about cookie usage.

Websites now often show cookie consent banners to follow these laws.

How Are Companies Adapting?

Due to privacy concerns and new regulations, companies are changing how they track users.

1. Using First-Party Data

Businesses are now focusing more on collecting data directly from their own websites instead of using third-party cookies.

2. Server-Side Tracking

This method moves tracking from the browser to the server, making it more secure and privacy-friendly.

3. Contextual Advertising

Instead of tracking users, some companies show ads based on the content of the page. For example, showing food ads on a cooking website.

4. Privacy-Focused Browsers

Browsers like Safari and Firefox have blocked third-party cookies. Google Chrome is also phasing them out. This pushes marketers to find new, privacy-friendly ways to understand their audience.

Final Thoughts

Tracking users across the web is a powerful digital marketing strategy that helps businesses understand and reach their audience better. It uses tools like cookies, pixels, and browser fingerprinting to gather data.

While this strategy has many benefits, it also brings up important questions about user privacy. As more people become aware of how their data is used, businesses must find a balance between marketing and respecting privacy.

The future of digital marketing is likely to be more transparent, privacy-focused, and user-friendly. Businesses that adapt to this change will build more trust with their customers and grow in the long run.

If you are a digital marketer, understanding how user tracking works—and how to use it ethically—is key to success in today’s online world.

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How Marketers Track Users Across the Web: A Simple Guide
Technology

How Marketers Track Users Across the Web: A Simple Guide

by HamidIqbal
written by HamidIqbal

Introduction

In digital marketing, understanding user behavior is key to success. Marketers want to know what people do online so they can serve the right content, products, or ads. One powerful digital marketing strategy that helps with this is tracking users across the web.

But how exactly does this work? What tools are used? And what about privacy? In this blog, we’ll explore all these questions in simple and clear language.

What is Web Tracking in Digital Marketing?

Web tracking means collecting data about a user’s online behavior. This can include the websites they visit, the links they click, what they search for, and what they buy.

Tracking users across websites helps marketers:

  • Show personalized ads
  • Understand what content works best
  • Improve conversion rates
  • Retarget people who didn’t buy

How Do Marketers Track Users Across the Web?

There are several methods used in this digital marketing strategy. Here are the most common ones:

1. Cookies

Cookies are small text files saved in your browser when you visit a website.

  • First-party cookies: Created by the website you visit. They remember your login, cart items, etc.
  • Third-party cookies: Created by advertisers and analytics tools. They track you across multiple websites.

Example: If you look at a product on an online store, you might later see ads for that product on Facebook or YouTube — thanks to third-party cookies.

2. Pixel Tracking

A tracking pixel is a tiny image (often invisible) embedded in web pages or emails. When the page or email loads, the pixel sends data back to a server.

Pixels can track:

  • Email opens
  • Ad views
  • Page visits
  • Conversions

Common Tool: Facebook Pixel

3. Browser Fingerprinting

Browser fingerprinting collects information like:

  • Device type
  • Operating system
  • Screen resolution
  • Installed fonts
  • Browser type

All of this creates a unique “fingerprint” to identify and track users, even without cookies.

4. IP Address Tracking

An IP address reveals your approximate location and network. Marketers use it to track visits from the same network and for geo-targeting.

5. Login-Based Tracking

When you log into a service like Google, Facebook, or Amazon, they can track your behavior across their platforms and partner websites — even across devices.

Tools for Web Tracking in Digital Marketing

Some popular tools used to track users online include:

Tool Name Purpose
Google Analytics Tracks website traffic and user behavior
Facebook Pixel Tracks conversions and retargets users
Hotjar Heatmaps and session recordings
Google Ads Tag Remarketing and conversion tracking
HubSpot Marketing automation and CRM

Why Do Marketers Track Users?

1. Personalized Advertising

Tracking helps show ads based on user interests and past behavior. This improves user experience and increases click-through rates.

2. Remarketing

With tools like Google Ads or Facebook Pixel, businesses can remarket to users who visited their site but didn’t make a purchase.

3. Audience Segmentation

Tracking helps group users by behavior, such as:

  • New vs. returning visitors
  • Product viewers vs. buyers
  • Time spent on page

These segments are used for better targeting.

4. Conversion Optimization

Data from tracking helps marketers:

  • Understand what’s working
  • Test changes (A/B testing)
  • Improve landing pages

Privacy Concerns of Web Tracking

While tracking helps marketers, it raises questions about online privacy.

1. Consent and Transparency

Many users don’t know they’re being tracked. New laws like GDPR and CCPA require websites to inform users and get their consent.

2. Data Misuse

Poor data protection can lead to leaks, misuse, or selling of personal data, which damages brand trust.

3. Ad Fatigue

Seeing the same ad repeatedly can annoy users. It may lead to ad blindness or even hurt a brand’s reputation.

Data Privacy Regulations to Know

Law Region Key Features
GDPR Europe Requires consent for tracking
CCPA California, US Right to know, delete, and opt-out of data use
ePrivacy EU Focused on cookie and email communication laws

Most websites now display a cookie banner to comply with these rules.

Future of User Tracking: Privacy-Friendly Methods

With third-party cookies being phased out (especially in Google Chrome), marketers are turning to new strategies:

1. First-Party Data

Businesses now focus more on collecting data directly through:

  • Website forms
  • Customer surveys
  • Newsletter signups

2. Server-Side Tracking

This method sends data directly from the server to the analytics tool, offering more accurate and secure tracking.

3. Contextual Targeting

Instead of using user data, ads are shown based on the content of the page. For example, ads for recipes on a food blog.

4. Privacy-Focused Browsers

Browsers like Safari and Firefox block third-party cookies. Google Chrome is following the same path. This will lead to more ethical and user-consented tracking.

Final Thoughts

The digital marketing strategy that tracks users across the web is a powerful way for businesses to understand customer behavior, run better ad campaigns, and increase sales. However, it comes with responsibility.

With growing awareness around data privacy, it is important for marketers to use ethical practices and follow data protection laws. Respecting user privacy and offering transparency will not only help businesses stay compliant but also build trust with their audience.

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Job Opportunity: Associate Software Engineer (Fresh Graduates)
Jobs

Job Opportunity: Associate Software Engineer (Fresh Graduates)

by HamidIqbal
written by HamidIqbal

Are you a fresh graduate passionate about software development and eager to begin your career in a thriving and collaborative tech environment? Here is an excellent opportunity to join a dynamic team where you can learn, grow, and make a real impact from day one.

Position: Associate Software Engineer (Freshers)
Location: Johar Town, Lahore
Timings: 9:00 AM – 6:00 PM
Qualification: BS/MS in Computer Science, Software Engineering, Information Technology, or a related field
Experience: Fresh graduates are encouraged to apply

About the Role

As an Associate Software Engineer, you will be working with a dedicated and innovative tech team. This role is ideal for individuals who have recently completed their degree and are looking for a supportive environment to launch their professional journey.

You will have the opportunity to work on real-time projects, solve technical challenges, and contribute to building high-quality software solutions. The role is designed to provide you with the hands-on experience and mentorship necessary to grow into a skilled software engineer.

How to Apply

If you are ready to take the first step in your professional journey and believe you have the enthusiasm and potential to excel in the tech world, we would love to hear from you.

Send your resume to hr@pentaloop.com or feel free to reach out directly for further details

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Autopsy: A Powerful Tool for Digital Forensics and File Recovery
Technology

Autopsy: A Powerful Tool for Digital Forensics and File Recovery

by HamidIqbal
written by HamidIqbal

If you’re learning digital forensics or ethical hacking, you’ve probably heard about Autopsy. It’s one of the most powerful forensic tools included by default in Kali Linux, the go-to operating system for penetration testers and cybersecurity professionals.

In this blog post, we’ll explore what Autopsy is, how it works, and why it’s essential for digital forensics investigations. We’ll also go through some basic steps to help you get started using Autopsy in Kali Linux.

What is Autopsy?

Autopsy is an open-source digital forensics platform used for analyzing hard drives, smartphones, and other storage devices. It provides a graphical interface for The Sleuth Kit (TSK) — a set of command-line forensic tools.

The Role of AI in Cybersecurity: Smarter Defense for a Smarter Threat Landscape

It helps forensic investigators recover and examine data from digital media in a user-friendly environment. It’s used by law enforcement agencies, military personnel, and cybersecurity experts around the world.

Key Features of Autopsy

Here are some of the main features that make Autopsy a top choice for digital investigations:

  • File recovery from deleted or formatted disks
  • Timeline analysis to track user activity
  • Keyword searching in files and metadata
  • Web artifacts extraction (browser history, cookies, downloads)
  • Email analysis
  • Hash matching (using known hash databases)
  • Centralized case management for multiple users
  • Pluggable modules for extended functionality

Autopsy in Kali Linux

Kali Linux is a specialized Linux distro made for penetration testing and digital forensics. Autopsy comes pre-installed in Kali, so you can start using it right away without extra setup.

To open it in Kali Linux, just follow these steps:

▶ How to Start Autopsy in Kali Linux

  • Open Terminal
  • Type the following command:
autopsy
  • This will start the Autopsy server on a local port, like this:
Starting Autopsy Forensic Browser at http://localhost:9999/autopsy
  • Open your browser and visit: http://localhost:9999/autopsy
  • The Autopsy web interface will appear. From here, you can create a new case and begin your investigation.

Basic Steps to Use Autopsy

Here’s how you can begin analyzing a disk or image file using Autopsy:

1. Create a New Case

  • Enter the case name, description, and examiner name.

2. Add a Data Source

  • You can add a disk image (like .dd, .img, or .E01) or a physical drive.
  • Choose the data source type and click Next.

3. Choose Ingest Modules

  • Select what type of data you want to extract (e.g., file types, web history, emails, etc.)

4. Start Analysis

  1. Autopsy will scan the data and present the results in categories like:
  • Deleted Files
  • Web Bookmarks
  • Recent Activity
  • User Accounts
  • Installed Programs

Use Cases of Autopsy

  • Criminal Investigations – Recover deleted files, emails, or images as digital evidence.
  • Corporate Security Audits – Track insider threats or data breaches.
  • Cybercrime Analysis – Analyze malware, logs, and system activity after an attack.
  • Academic Research – Used in cybersecurity and digital forensics training labs.

Pros and Cons

Pros Cons
Easy-to-use GUI May be slow with large data
Free and open-source Limited mobile forensics
Works well with The Sleuth Kit Some modules need manual setup

Final Thoughts

Autopsy is a powerful and beginner-friendly tool for digital forensics that simplifies complex investigations. Whether you’re a student, cybersecurity professional, or law enforcement agent, it helps you uncover digital evidence from various types of media.

With its integration in Kali Linux, it is accessible right out of the box—no need for difficult installations or advanced setup.

Quick FAQs

Q1: Is Autopsy only available in Kali Linux?
No. it is available for Windows, Linux, and macOS.

Q2: Is Autopsy suitable for beginners?
Yes. It has a simple and easy-to-use graphical interface.

Q3: Can Autopsy recover deleted files?
Yes. It can recover deleted files and show detailed metadata.

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The Role of AI in Cyber security
Technology

The Role of AI in Cybersecurity: Smarter Defense for a Smarter Threat Landscape

by HamidIqbal
written by HamidIqbal

 

Let’s face it — we live in a digital world. Everything from our phones to smart homes, online banking to social media — it’s all connected. But as we become more tech-savvy, so do cybercriminals. Hackers are no longer just people sitting in dark rooms typing code; today, they’re using smart tools, advanced techniques, and even Artificial Intelligence (AI) to break into systems.

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So, how do we fight back? With AI, of course.

What is AI?

Before we dive into cybersecurity, let’s quickly talk about what AI really is. AI, or Artificial Intelligence, is like giving a machine a brain. It helps computers think, learn, and make decisions like humans — sometimes even faster and better.

If you’ve ever used Google Maps, voice assistants like Siri or Alexa, or seen YouTube recommend videos you like — that’s AI in action.

Now imagine using that smart brain to protect your data and online world. That’s where AI in cybersecurity comes in.

Why Traditional Cybersecurity Isn’t Enough Anymore

Old-school cybersecurity tools still work, but they aren’t built to handle today’s speed and complexity. Most traditional systems rely on rules or signatures. For example, if a file matches the signature of a known virus, it gets blocked.

But what if the virus is brand new? Or what if it doesn’t match any known signature?

Hackers are getting creative. They constantly change their tactics, which means security systems must evolve too. That’s why companies are turning to AI — because it can learn, adapt, and respond much faster than any human.

How AI Helps in Cybersecurity

Let’s break down how AI is being used in cybersecurity with some easy-to-understand examples.

1. Detecting Threats Faster

Imagine your computer is a house. Traditional security systems work like a lock — if the thief has the right tools or tricks, they can break in.

But AI works like a smart security guard who learns every move you make in your house. If something unusual happens — like someone entering through the back window at 3 AM — the AI raises an alarm instantly.

In technical terms, this is called anomaly detection. AI watches your system’s usual behavior and flags anything odd.

2. Stopping Attacks Before They Do Damage

AI doesn’t just detect threats — it can also take action. For example, if it sees a user trying to access sensitive files they’ve never touched before, it might temporarily block that action and alert the security team.

This kind of fast reaction is super useful in stopping ransomware attacks, where hackers lock your data and demand payment to unlock it. AI can spot the strange activity and stop it before the files get encrypted.

3. Fighting Phishing Scams

We’ve all seen those fake emails: “You’ve won a prize!” or “Click here to reset your password.” These are phishing attempts. AI is really good at reading patterns and spotting fake emails — even the tricky ones.

Some AI tools analyze email content, sender reputation, and even writing style to figure out if the email is genuine or a scam.

4. Managing Tons of Data

Every day, companies generate tons of security data — from login records to network activity. Going through all this manually is impossible. That’s where AI shines.

It can go through millions of data points quickly, find hidden threats, and show the security team where to focus. It’s like having a super-fast assistant that never sleeps.

Benefits of Using AI in Cybersecurity

Let’s quickly list some of the major advantages:

  • Speed: AI can analyze threats in real-time.
  • Accuracy: It reduces false alarms and focuses on real threats.
  • Scalability: AI can protect small businesses or big enterprises — it grows with your needs.
  • 24/7 Monitoring: AI doesn’t get tired, so your systems stay protected all the time.

Real-World Use Cases

Here are a few examples of how AI is used in real life:

  • Banks use AI to spot unusual transactions and stop fraud.
  • Social media platforms use AI to detect fake accounts or harmful content.
  • Cybersecurity companies like Darktrace and CrowdStrike use AI to protect networks from unknown threats.
  • Governments are also investing in AI to protect critical infrastructure like electricity, water systems, and defense.

Challenges of AI in Cybersecurity

Of course, nothing is perfect. AI has its own set of challenges:

1. It’s Not Always Right

AI is powerful, but it can sometimes make mistakes — either flagging something harmless or missing a real threat. That’s why human experts are still needed.

2. Hackers Use AI Too

Just as defenders use AI, attackers are using it as well. Some hackers use AI to craft smarter phishing messages or find weaknesses in systems faster.

3. It Needs Good Data

AI learns from data. If the data it gets is outdated or biased, the AI might not work correctly.

The Future: AI + Humans = Stronger Together

AI is a tool — and like all tools, it’s most powerful when used by skilled hands. The future of cybersecurity isn’t about AI replacing humans; it’s about AI working with humans.

Think of AI as a powerful sidekick to cybersecurity professionals. It helps them do their jobs better, faster, and smarter. And as AI continues to learn and improve, so will our ability to fight cyber threats.

Conclusion

In today’s digital age, where threats are evolving every second, we need smart defenses. AI in cybersecurity offers that — a smarter, faster, and more efficient way to stay safe online.

But remember, AI is not magic. It’s a tool, and like any tool, it works best when combined with human experience and decision-making.

So whether you’re a business owner, student, or just someone who uses the internet — understanding the role of AI in cybersecurity helps you appreciate the invisible shield that’s working 24/7 to keep your digital life safe.

Stay smart, stay safe. And maybe say thanks to the little AI hero quietly protecting your data right now.

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Security Operations Centre (SOC) - Internship
Jobs

Security Operations Centre (SOC) – Internship

by HamidIqbal
written by HamidIqbal

📍 Location: Kharian, Punjab, Pakistan
🕒 Job Type: Paid Internship (Leading to Full-Time Employment)
🎓 Level: Entry Level
🏢 Company: ACE Money Transfer (ASC)

How to Start Freelancing with No Experience: A Step-by-Step Beginner’s Guide

About ACE Money Transfer

ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom. We specialize in online remittance services across the UK, Europe, Canada, and Australia. As part of the ACE Group of Companies, our portfolio extends beyond remittances to include digital wallet services in the UK and a variety of business ventures in Pakistan—such as real estate, advertising, and software solutions.

Position Overview

Looking for a motivated and passionate Intern to join our Security Operations Centre (SOC) team. This is a paid internship that offers a clear path to full-time employment based on performance.

As a SOC Intern, you’ll get hands-on experience in monitoring, detecting, and responding to real-time cybersecurity threats. You’ll work alongside seasoned security professionals, participate in active investigations, and contribute to the protection of our critical infrastructure.

Key Responsibilities

  • Security Monitoring: Assist in monitoring and analyzing security alerts and events using industry-standard tools and SIEM platforms.
  • Incident Response: Help investigate and triage security incidents, gather relevant data, and assist in root cause analysis.
  • Threat Analysis: Support the identification of trends and potential threats using threat intelligence data.
  • Tool Development & Usage: Gain proficiency in essential cybersecurity tools such as SIEM, IDS/IPS, and EDR platforms.
  • Continuous Learning: Participate in training sessions and pursue certifications to stay aligned with industry best practices.
  • Team Collaboration: Engage in team meetings, knowledge-sharing sessions, and cybersecurity awareness campaigns.

Eligibility Criteria

  • Education: Minimum Bachelor’s degree in IT, Computer Science, or a related field.
  • Cybersecurity Knowledge: Basic understanding of cybersecurity concepts through coursework or practical experience.
  • Familiarity with Tools: Exposure to security platforms like SIEM, IDS/IPS, and EDR solutions is preferred.
  • Networking Fundamentals: Understanding of networking protocols and cybersecurity frameworks (e.g., NIST, CIS).

Why Join?

✔ Paid internship with career growth opportunities
✔ Real-world cybersecurity experience
✔ Work with skilled professionals in a collaborative environment
✔ Training support and certification opportunities
✔ Be a part of a global, fast-growing tech company

APPLY NOW

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DFIR Intern - Summer Internship 2025
Jobs

DFIR Intern – Summer Internship 2025

by HamidIqbal
written by HamidIqbal

Location: Lahore, Punjab, Pakistan (Zip Code: 54000)
Date Posted: May 7, 2025
Job Type: Summer Internship
Department: Technical
Industry: Cybersecurity

Advanced Cyber Security Internship for Cybercrime & Digital Forensics

About Company

Founded in 2005, Trillium Information Security Systems (TISS) is Pakistan’s first and largest cybersecurity company. With decades of experience and unmatched expertise, have delivered complex information assurance solutions, conducted high-impact security assessments, trained thousands of cybersecurity professionals across Pakistan, and built a strong network of resellers nationwide.

Position Summary

We’re looking for a motivated and detail-oriented DFIR (Digital Forensics and Incident Response) Intern to join our technical team for the Summer 2025 internship program. This is an excellent opportunity to gain hands-on experience in digital forensics, threat detection, and incident response in a real-world cybersecurity environment.

Key Responsibilities

  • Assist in analyzing security incidents and identifying root causes
  • Support digital evidence collection and forensic analysis
  • Monitor security alerts via SIEM and EDR tools
  • Help document incident response playbooks and reports
  • Participate in basic malware analysis and reverse engineering
  • Perform log analysis, timeline creation, and artifact examination
  • Conduct research on emerging threats and aid threat intelligence efforts
  • Support proper handling and documentation of digital evidence

Requirements

  • Bachelor’s degree (or final-year student) in Cybersecurity, Computer Science, or a related field
  • Basic knowledge of Windows/Linux, networking, and security fundamentals
  • Familiarity with tools like Wireshark, Volatility, FTK, or Autopsy is a plus
  • Interest in digital forensics, malware analysis, or incident response
  • Strong analytical and research skills
  • Ability to handle sensitive data with professionalism and integrity

Why Join Us?

  • Gain exposure to real-world incident investigations
  • Work with expert DFIR professionals
  • Hands-on training in cutting-edge tools and techniques
  • Contribute to national cybersecurity defense efforts

How to Apply

APPLY HERE

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Penetration Testing Intern – Summer Internship 2025
Jobs

Penetration Testing Intern – Summer Internship 2025

by HamidIqbal
written by HamidIqbal

Location: Rawalpindi, Punjab, Pakistan (Zip Code: 46000)
Date Posted: May 11, 2025
Job Type: Summer Internship
Department: Technical
Industry: Cybersecurity

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About Trillium Information Security Systems (TISS)

Founded in 2005, Trillium Information Security Systems (TISS) is Pakistan’s first and largest cybersecurity company. With unmatched expertise and a strong track record, TISS has delivered cutting-edge information assurance solutions, conducted advanced security assessments, and trained thousands of cybersecurity professionals nationwide.

Position Summary

TISS is offering an exciting Summer Internship opportunity for individuals passionate about ethical hacking and cybersecurity. As a Penetration Testing Intern, you will work closely with our expert security team to evaluate system vulnerabilities, conduct simulated cyberattacks, and help improve our clients’ cybersecurity posture.

Key Responsibilities

  • Assist in conducting internal and external penetration tests under supervision
  • Perform vulnerability scanning using industry-standard tools
  • Document findings and prepare detailed, actionable reports
  • Help simulate cyberattacks to assess system security
  • Collaborate with the security team to improve security measures
  • Research emerging threats and modern testing techniques
  • Support the preparation of security assessments and compliance reports

Requirements

  • Currently pursuing or recently completed a degree in Cybersecurity, Computer Science, Information Technology, or a related field
  • Basic understanding of network protocols, web applications, and operating systems
  • Familiarity with tools such as Burp Suite, Nmap, Metasploit, Wireshark, etc.
  • Knowledge of the OWASP Top 10 vulnerabilities
  • Strong analytical and problem-solving abilities
  • Good written and verbal communication skills
  • A genuine passion for ethical hacking and information security

Why Join Us?

  • Work with Pakistan’s leading cybersecurity experts
  • Hands-on experience in real-world security environments
  • Mentorship and learning from seasoned professionals
  • Exposure to the latest cybersecurity tools and techniques

How to Apply

APPLY HERE

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How to Make Money with YouTube Automation
Make Money Online

How to Make Money with YouTube Automation

by HamidIqbal
written by HamidIqbal

Introduction to YouTube Automation

So, you’ve probably heard about people making thousands every month from YouTube without ever showing their face. Sounds too good to be true? Well, it’s not—YouTube automation is real, and it’s booming in 2025.

YouTube automation involves outsourcing most or all aspects of your channel’s content production. From scriptwriting to voiceovers and video editing, everything is handled by freelancers or AI tools while you focus on strategy and scaling.

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What is YouTube Automation?

In essence, YouTube automation allows you to run a YouTube channel as a business, not a personal brand. You don’t need to be on camera or do any editing yourself. You just pick the niche, set the direction, and let a team (or software) do the rest.

How It Works

Here’s a typical automated YouTube production process:

  1. Niche selection and topic research.
  2. Scriptwriting using a writer or AI tool.
  3. Voiceover using a voice actor or text-to-speech software.
  4. Video editing with royalty-free clips and animations.
  5. Thumbnail design and metadata SEO.
  6. Upload and promote regularly to grow views and subs.

The Rise of Faceless YouTube Channels

Some of the most successful YouTube automation channels—think “MotivationHub” or “Investing Simple”—don’t feature any real human on screen. These channels use clips, animations, or even just slideshows. Yet, they rake in millions of views and substantial passive income.

Why YouTube Automation is So Popular

Passive Income Potential

Once a video is live, it can earn for months—or even years—through ads, affiliate links, and product sales. This makes YouTube a top-tier passive income machine.

Low Barrier to Entry

With AI tools and global freelance platforms, even beginners can start an automated channel for under $300. You don’t need expensive gear or celebrity status.

Scalable Business Model

Running multiple channels becomes easy with automation. If one channel makes $500/month, imagine running five. The scalability is nearly endless.

How to Make Money with YouTube Automation

How to Make Money with YouTube Automation

Choosing a Profitable Niche

High-CPM Niches to Target

Choosing the right niche is crucial. High-CPM (Cost Per Mille) niches attract more ad dollars. Examples include:

  • Personal Finance
  • Real Estate
  • Tech & Software Reviews
  • Health & Wellness
  • Business and Entrepreneurship

How to Research and Validate Niches

Use tools like Google Trends, TubeBuddy, and KeywordTool.io to explore search volume and competition. Watch what’s trending and see what successful channels are doing.

Niche Examples for 2025

  • AI and Future Tech
  • Mental Health & Self-Help
  • Digital Nomad Lifestyle
  • Automation & Side Hustles
  • Crypto & Stock Market News

The YouTube Automation Workflow

Let’s break down the full production cycle:

Scripting, Voiceovers, and Editing

  • Use AI tools like ChatGPT or Jasper to generate scripts.
  • Hire voiceover artists from Fiverr or use text-to-speech like Murf.ai.
  • Edit videos with tools like Adobe Premiere Pro or InVideo.

Thumbnail and Title Creation

A compelling thumbnail and keyword-rich title are essential. Use Canva or Thumbnail Blaster for designs that get clicks.

Publishing and SEO

Consistency is key. Upload at least 2–3 times a week. Use TubeBuddy or VidIQ to optimize tags, descriptions, and metadata for SEO.

Building Your YouTube Automation Team

As your channel grows, handling everything on your own can be overwhelming. That’s where building a team comes in.

Freelancers vs Agencies

  • Freelancers are cost-effective and flexible. You can hire them individually for scripting, voiceovers, and editing.
  • Agencies offer an all-in-one package but often cost more. They’re ideal if you want to scale fast and don’t want to micromanage.

Roles to Outsource

To fully automate your channel, consider hiring:

  • Scriptwriter – to create engaging and SEO-optimized scripts.
  • Voiceover Artist – adds personality and professionalism.
  • Video Editor – brings the script to life with visuals.
  • Thumbnail Designer – increases click-through rates (CTR).
  • Channel Manager – handles uploads, descriptions, and engagement.

Platforms to Hire From

You can find top talent on:

  • Fiverr – Great for budget-friendly gigs.
  • Upwork – Better for long-term collaboration.
  • OnlineJobs.ph – Affordable hires from the Philippines.
  • Toptal – High-end talent, if budget allows.

Tools and Software for Automation

Using the right tools can save time and boost quality. Here’s what you’ll need:

AI Script Generators

  • ChatGPT – Great for detailed, human-sounding scripts.
  • Jasper AI – SEO-focused content creation.

Text-to-Speech Tools

  • Murf.ai – Natural-sounding voices.
  • ElevenLabs – Advanced, emotional voice synthesis.
  • Lovo.ai – Ideal for storytelling and explainer videos.

Editing & Scheduling Software

  • InVideo or Pictory – Quick and easy video creation.
  • Adobe Premiere Pro – Professional editing.
  • TubeBuddy or VidIQ – SEO and analytics.
  • Later – Schedule and manage uploads.

Monetization Strategies That Work

There are several ways to turn your automated channel into a money machine.

YouTube AdSense

You earn when ads are shown on your videos. This is the most basic form of income once your channel is monetized (1,000 subs + 4,000 watch hours).

Affiliate Marketing

Promote products and earn a commission. Choose offers from:

  • Amazon Associates
  • ClickBank
  • Impact.com
  • ShareASale

Digital Products and Courses

Create and promote:

  • Ebooks
  • Online Courses
  • Printables
  • Templates

These can be linked in the video description for extra revenue.

Brand Sponsorships

Once your channel gains traction, companies may pay you to feature their products or services. Even smaller channels in high-CPM niches can land $500–$1,000 per deal.

Growing Your Channel Organically

SEO for YouTube

Use tools like TubeBuddy to identify high-ranking keywords. Optimize your:

  • Titles
  • Tags
  • Descriptions
  • Captions

Leveraging Trending Topics

Stay on top of Google Trends or use tools like Exploding Topics to discover what’s hot.

Cross-Promotion & Community Building

  • Collaborate with other creators.
  • Share videos in Reddit communities.
  • Engage in the comments.
  • Use the Community tab and YouTube Shorts.

Case Studies of Successful Automated Channels

Channel A – Finance Niche

Uploads daily videos with robotic voiceovers and animated charts. Monetized through AdSense, affiliate links, and digital courses.

Revenue: Estimated $10,000+/month.

Channel B – Motivation Niche

Uses royalty-free speeches and cinematic visuals. Focuses on high engagement, emotional storytelling.

Revenue: $5,000–$7,000/month primarily via AdSense and sponsors.

What They Do Right

  • Consistency (at least 3 uploads/week)
  • High-quality thumbnails
  • Trending but evergreen content
  • Call-to-actions to boost engagement

Legal and Ethical Considerations

YouTube automation comes with responsibilities.

Copyright Issues

Avoid using copyrighted footage, music, or speeches without permission. Always opt for royalty-free sources like:

  • Pexels
  • Pixabay
  • Epidemic Sound

Fair Use Guidelines

If you must use third-party content, ensure it’s:

  • For commentary or criticism
  • Transformed significantly
  • Short and relevant

Originality in Automation

Even if AI helps, always aim to create something new. Add value—don’t just copy.

Pros and Cons of YouTube Automation

Pros Cons
Scalable income Upfront cost
No face needed Risk of demonetization
Flexible schedule Requires consistent uploads
Passive revenue Competition is growing

Scaling to Six Figures and Beyond

Once your first channel is stable:

Multiple Channels Strategy

Replicate success in different niches. For example, finance + tech + self-help.

Reinvesting Profits

Invest in:

  • Better freelancers
  • Paid promotion
  • Premium tools

Expanding into Other Platforms

Repurpose content for:

  • Instagram Reels
  • TikTok
  • LinkedIn
  • Blogs

This multiplies your reach without extra effort.

Mistakes to Avoid

Common Pitfalls in Automation

  • Choosing an oversaturated or low-CPM niche
  • Poor quality thumbnails
  • Ignoring YouTube SEO

Over-Reliance on AI

AI is helpful, but human oversight is crucial. Always review scripts and videos before uploading.

Ignoring Analytics

Your YouTube Studio is full of gold. Track:

  • Audience retention
  • Click-through rates
  • Traffic sources

Use the data to improve over time.

Future of YouTube Automation in 2025 and Beyond

AI is only getting better. Here’s what’s on the horizon:

AI and Content Creation

Expect more human-like voiceovers, AI-powered video creation, and smarter SEO suggestions.

Niche Shifts

Health, AI, and mental wellness are exploding. These could be tomorrow’s goldmines.

New Monetization Trends

YouTube Shopping, Super Thanks, Memberships, and NFTs are adding new income streams.

FAQs About How to Make Money with YouTube Automation

1. Is YouTube automation legal?

Yes, it’s legal, but you must follow YouTube’s content and copyright policies.

2. How much can I make with YouTube automation?

Anywhere from $100/month to over $10,000/month, depending on niche, views, and monetization strategy.

3. Do I need to show my face?

Nope! Many successful channels are faceless and fully automated.

4. How much does it cost to start?

You can start with as little as $200–$500 for tools and freelancers.

5. Can I do it all myself at first?

Absolutely! Start solo, then outsource as you grow.

6. What are the best niches for automation in 2025?

Finance, AI & tech, motivation, and health are top picks.

Conclusion

YouTube automation isn’t a get-rich-quick scheme—it’s a real business model. With the right niche, tools, and team, you can build a passive income machine that runs with minimal effort.

So, if you’ve been wondering how to make money with YouTube automation, now’s the time to start. Learn, test, tweak, and grow. The opportunity is wide open in 2025.

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How to Start Freelancing with No Experience
Freelancing

How to Start Freelancing with No Experience: A Step-by-Step Beginner’s Guide

by HamidIqbal
written by HamidIqbal

What Is Freelancing?

A simple explanation

Freelancing means working for yourself. You do jobs for different people or companies. These jobs are usually short-term. You are not an employee. You choose your work and your hours.

What Is Freelancing? A Simple Guide for Beginners

Why more people choose freelancing

People love freelancing because they can work from home, earn extra money, and learn new skills. You don’t need a boss—you’re in control.

Can You Start Freelancing with No Experience?

The answer is YES!

You don’t need a fancy degree or job history. Many freelancers start with zero experience. What matters is your effort, honesty, and learning.

What you really need to begin

  • A skill (even a basic one)
  • A way to show your skill (sample or demo)
  • A platform to find jobs
  • A positive attitude

Find Out What You’re Good At

Discover your natural skills

Are you good at writing, drawing, talking, or helping others? Think about what you enjoy. Ask friends what they think you’re good at.

Top 20 Highest Paying Freelancing Skills to Learn in 2025

Try free online tools to test your skills

Use websites like:

  • Skillshare (free trial)
  • Coursera
  • Google Digital Garage

These help you explore and learn what you’re good at.

Pick a Freelance Skill to Learn

Easy skills for beginners

  • Writing simple blog posts
  • Designing with Canva
  • Social media management
  • Data entry
  • Virtual assistance
  • Voice recording or translation

Free websites to learn these skills

Website What it Offers
YouTube Free lessons on almost anything
Coursera Free and paid courses
Skillshare Creative and business skills
Google Digital Garage Free certificates

Create Your Freelance Profile

How to write a good bio

Keep it short, friendly, and honest. Example:

“Hi! I’m new to freelancing but very passionate and hardworking. I’ll do my best to deliver quality work on time.”

What to include in your portfolio

  • Short samples of your work
  • Screenshots or links
  • A simple resume or skill list
  • A short video intro (optional)

10 Best Freelancing Websites in Pakistan: Find Top Talent & Opportunities

Where to Find Freelance Work

Best platforms for beginners

  • Fiverr – Easy to set up gigs
  • Upwork – More job types, higher quality
  • Freelancer.com – Lots of job posts
  • PeoplePerHour – UK-based, global users

Jobs that don’t need past experience

  • Data entry
  • Social media posting
  • Transcription
  • Writing product reviews
  • Simple design work

Start Small but Start Strong

Do small jobs first

Start with tiny tasks. They may not pay much, but they build your record. Do them well and earn good reviews.

Focus on quality, not money

Don’t worry about big pay right away. Show your value through great work. The money will come later.

How to Impress Your First Client

Be polite and clear

Use simple, kind words. Ask questions if something is not clear. Reply fast.

Always deliver on time

Even if it’s a small job, send it on or before the deadline. Clients love reliable freelancers.

Free Tools to Help You Succeed

Writing, design, and time tools

  • Grammarly (writing help)
  • Canva (easy designs)
  • Clockify (track your work time)

Communication and file-sharing apps

  • Google Docs & Sheets
  • Zoom or Google Meet
  • Dropbox or WeTransfer

Great! Let’s continue the rest of the blog article.

Mistakes Beginners Should Avoid

Saying yes to every job

It’s tempting to accept every offer, but this can lead to burnout. Only take jobs you know you can do well.

Not asking questions or setting rules

Always ask clients what they need. Set clear rules for price, deadlines, and changes before starting any work.

How Long Does It Take to Get Your First Job?

Timeline expectations

Some freelancers get jobs within a week. Others may take a month. It depends on your skill, platform, and how often you apply.

How to stay motivated

  • Apply to 5-10 jobs daily
  • Improve your profile regularly
  • Learn a little every day
  • Celebrate small wins (like a reply or message)

How to Build Trust Without Experience

Collect good reviews

Once you finish a job, kindly ask your client to leave a review. Good reviews help new clients trust you.

Offer extra value

Deliver more than expected. For example, if you’re writing an article, you could format it nicely or add a free image.

Keep Learning and Growing

Level up your skills

Once you get a few jobs, take time to learn more. You can:

  • Learn new software
  • Take paid courses
  • Try different freelance websites

Join freelance communities

You can ask questions, share experiences, and get help from groups on:

  • Facebook
  • Reddit (r/freelance)
  • LinkedIn groups

FAQs About Freelancing with No Experience

Can I freelance with no portfolio?

Yes. Just make 2-3 sample projects yourself to show your work.

What if no one hires me?

Keep applying, improve your profile, and try different job types. Don’t give up too soon.

How much can a beginner earn?

Some start at $5–$10 per job. With time and skills, you can earn $500–$2000 or more monthly.

Can I freelance part-time?

Absolutely! Many people freelance after school or work.

Do I need special tools to start?

A laptop, internet, and free tools like Google Docs, Canva, and Zoom are enough to begin.

Is freelancing hard at first?

Yes, it can be. But it gets easier with effort and time.

Conclusion

Starting freelancing with no experience is totally possible. The key is to start small, stay honest, and keep learning. Build your profile, deliver good work, and treat every job like your first big break.

The beginning may feel slow, but if you keep going, you can build a real freelance career. Your first job is just the start of many more to come!

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